From Home Furnishing Business
Bedgear Creates Clean Guidelines, Encourages Use of Sleep Napkins
Mattress and sleep accessories producer Bedgear has created “clean” guidelines, including the use of the company’s patented Sleep Napkins, to ensure consumers feel safe and comfortable so they continue to shop in-store today and after the pandemic.
To ensure retailers’ front-line employees have at least basic protection, Bedgear is also providing KN95 respirator masks and slip-on booties to its customers that are unable to acquire them at a fair-market price.
The company is encouraging retailers to use today’s time to take a fresh approach to every aspect of the customer journey, especially envisioning the store through a new customer’s eyes. In-store customers now have a new set of clean expectations and will carry these standards with them as stores begin to fully re-open when the coronavirus subsides.
Central to the sanitary best practices that Bedgear recommends for retailers is the use of Sleep Napkins, which are used for each shopper as part of the personalized Performance pillow and mattress fitting. The perforated and disposable Sleep Napkins are essential because they cover the entire pillow or a body-size portion of the mattress to maintain a clean surface between the shopper and the bedding product. These hypoallergenic Sleep Napkins are only used during the fitting with a consumer, enhancing the shopper’s enjoyment and ensuring each guest has a healthy, clean sleep environment.
Some of the other clean guidelines Bedgear says retailers need to execute include creating a more welcoming and spacious environment by decluttering, especially in smaller stores, allowing shoppers to roam more freely during this social distancing period. In addition, retailers should deploy front-door greeters to visibly disinfect door handles and common surfaces and ensure neat grooming for all staff, as well as enable the use of masks, gloves and slip-on booties by their delivery teams. The disposable slip-on booties are essential for the delivery drivers because they should not be bringing in dirt and debris and disturbing the cleanliness of the consumers’ homes.
“The retail community doesn’t need to go overboard with social distancing and have their front-line members wear hazmat suits; we don’t want to create a fear of in-store shopping and push away consumers, forcing them to shop only online,” said Eugene Alletto, CEO and founder. “Shoppers must continue to have the opportunity to touch and interact with products, which is integral to the bedding journey, and retailers must make them comfortable with the entire transaction from in the store to the final delivery.”
Bedgear has always emphasized the use of the Sleep Napkins during the pillow and mattress fitting process with its motto: “A good night’s sleep starts with a clean night’s sleep.” Additionally, many of the company’s pillows and mattresses have removable and washable covers to help keep away allergens and dust.
“We are all responsible to help keep one another safe and clean, and Bedgear’s Sleep Napkins genuinely show the in-store customer that we really care about a healthy bedding experience. Bedgear has always focused on protecting the health and wellness of the consumer, not just protecting a bed,” Alletto added.