Daily News
From Home Furnishing Business
PureCare Now Manufactures Pillows in U.S.
April 1,
2020 by Laurie Northington in Business Strategy, Industry 
PureCare, a resource for mattress and pillow protectors, sheets and pillows, has begun manufacturing pillows in the U.S., a move the company said significantly expands and improves its ability to serve a wider variety of customers.
The company has partnered with Italian manufacturing technology provider Brighi Tech Innovations to develop and install a cutting-edge pillow manufacturing system with optimal versatility to make many types of pillows along with greater flexibility and control over quantities and cost.
From its 120,000-square-foot factory and headquarters in Phoenix, Ariz., PureCare can now produce up to 5,600 pillows a day. Startup production currently is around 70% of full capacity, according to Sean Bergman, COO.
CEO Jeff Bergman said, “We recognized years ago the need to diversify our business to continue the tremendous growth we’ve had from day one, and domestic manufacturing was going to be key to expanding our footprint among specialty mattress and furniture retailers, mass merchants and hospitality markets.”
He explained that while PureCare claims a large part of the foam pillow market, about 70% of the overall market is in fiber and blended pillows. To continue its double-digit growth trajectory every year, PureCare teamed up with Brighi to design a pillow manufacturing system capable of blowing fiber, ball fiber, Microfiber, shredded visco-elastic foam and latex rubber foam, and a combination of shredded foam and fiber. The new machinery also has roll-pack and flat-pack capability, which reduces shipping costs.
The new pillow manufacturing equipment occupies about 25% of the Phoenix facility, and company officials said there are plans to expand with additional lines and cut-and-sew operations.
“PureCare already brings tremendous value to the category because we are the leaders in terms of quality and wellness focus, and now with manufacturing in the U.S., we are better able to answer the growing consumer demand for high quality products that enhance the sleep environment and offer real wellness benefits at more accessible prices,” said Sean Bergman.
PureCare officials estimated they have invested $2 million in its domestic pillow manufacturing, which includes the Brighi machinery, a CubiScan system to increase efficiency in inventory handling and logistics, and fiber and packaging materials.
“We researched pillow machinery manufacturers from several different countries, and Brighi by far offered the most sophisticated and precise system to achieve our goal of producing the finest products with the finest materials,” Jeff Bergman added. “Relationships are so important to us, whether it’s a customer, retail partner or supplier, and the decision to partner with Brighi has been a result of many years of developing trust and respect for our shared pursuit of quality.”