Daily News
From Home Furnishing Business
Norwalk Furniture Announces Plans for New Initiatives for Spring Introductions
March 25,
2020 by Jane Chero in Business Strategy, Designer Weekly, High Point, Industry, Market 
Custom upholstered furniture manufacturer Norwalk Furniture is responding to the needs of its clients, partners and affiliates through a combination of initiatives in the wake of the COVID-19 outbreak and the postponement of the High Point Market. The programs include plans to creatively support its customers in new ways, including a variety of virtual initiatives to launch its new product introductions this spring.
The initiatives include virtual showroom tours, updated website visualization software, additional photography and sales tools for its sales force and a video series of industry-leading color and textile trends presented by Caroline Hipple, president of Norwalk Furniture and Dixon Bartlett, chief creative officer of Norwalk Furniture. The videos are expected to be completed and online by late-April.
Norwalk Furniture’s executive team is meeting several times daily to devise and execute plans in response to the unfolding news. To date, the company is limiting access to their facility and employee travel as well as taking precautions for extra cleanliness on shared surfaces. Norwalk is also educating team members as well as remaining vigilant in implementing guidelines as suggested and directed by local, state and federal officials as well as the CDC and the WHO.
“We are attempting to lead with certainty in these uncertain times,” said Hipple. “Our first concern is the health and safety of our employees and our customers, while maintaining the top-tier service and design that our partners expect from us. Together with our community of teammates, customers and vendors, we have successfully navigated through challenging times before and I know that we will manage through this one as well,” she continued.
The company is also welcoming further ideas and practices from partners and affiliates to help mitigate any disruptions caused by the pandemic. Those with ideas can reach out to their contact at Norwalk to share their suggestions.