Pottery Barn Kids Unveils New Nursery Collection

March 18, 2020  by Laurie Northington in Business Strategy, Industry   

The gender-neutral collection inspired by his children and journey into fatherhood, features serene hand-drawn prints and icons deeply significant to Brent and his family.

“Becoming a father has single handedly been one of the most transformative and significantly beautiful moments of my life,” said Brent. “This collection with Pottery Barn Kids is an exploration of not only our experiences as a family, but symbols of the people and moments that have helped craft our family’s love story. I’m honored to share our journey and watch families throughout the world craft their own spaces and experiences through our story.”

Memories and family totems are artfully designed into the 14-piece nursery and bath collection. The bronze Jeremiah Brent x Pottery Barn Kids Hummingbird Mobile and a cozy Jeremiah Brent x Pottery Barn Kids Hummingbird Blanket pay tribute to Brent’s late grandmother, while the Jeremiah Brent x Pottery Barn Kids Jungle Crib Fit features elephants and tigers, which are symbolic of his children.

One of the most personal pieces in the collection is the Jeremiah Brent x Pottery Barn Kids Applique Safari Toddler Quilt. A depiction of Brent’s journey to fatherhood, the quilt features several significant pieces representative of his family including the Joshua Tree, a nod to his husband’s late partner and son’s namesake, Oskar. The ivory velvet quilt, which can be personalized, is also adorned with tassels and embroidered animal icons.

“It was important to Jeremiah that we incorporate his own experiences of fatherhood into the collection, while helping parents create a sophisticated space where they can craft their own family’s story,” said Allison Spampanato, SVP of Product Development, Pottery Barn Kids. “By combining layers of different textures in a neutral color palette, we were able to create a warm and elevated collection that beautifully blends style and function.”

The collection’s design includes functions and details specific to the needs of new parents. The Jeremiah Brent x Pottery Barn Kids Crystal Table Lamp, inspired by Brent’s wedding day, has a dimming feature to create optimal lighting for everything from late night feedings to morning routines, and the Jeremiah Brent x Pottery Barn Kids Nursery Glider was designed in vintage 1950’s silhouette with soft curved lines to keep parents comfortable throughout the long hours of the night.

The Jeremiah Brent x Pottery Barn Kids nursery collection features crib linens, decorative accessories, bath wraps, lighting, a rug and nursery glider as well as a diaper bag and changing pad clutch.