Daily News
From Home Furnishing Business
Englander Redesigns Website
March 13,
2020 by Laurie Northington in Business Strategy, Industry 
Bedding producer Englander has unveiled a redesigned website as part of its major brand relaunch, giving retail partners a powerful tool to engage consumers.
Beyond the refreshing, clean aesthetics and bold, clear messaging, the new Englander website offers easy navigation and useful content to help retail sales associates and end-consumers learn about the new Englander Dreamer collection, what goes into the mattresses and the company’s rich 125-year history.
Product is clearly presented starting with the mattress type – latex hybrids or 100% latex – with further selections providing more detail about comfort options and components. Using large, singular images and easy to read text, Englander illustrates that it uses quality materials proven over time with modern components for enhanced comfort and durability to make best-in-class beds.
“Englander.com is a 24/7 channel for us to reach and help our global partners and consumers. Key requirements in the redesign were that it be consistent with our message that comfort isn’t complicated and clearly demonstrate transparency in what makes Englander the best quality mattress, inside and out,” said Mark Kinsley, president and CEO.
The new website design and content deliver on Englander’s brand pillar of simplicity. In addition to this consumer-friendly website that is easy to understand and navigate, retailers will be provided marketing kits with creative assets, including eye-catching P.O.P., product and lifestyle images, templates for in-store displays and promotions, digital assets, videos and social media content.