Bianca Capasso Joins BrandJump as Associate Director of Merchandising

March 11, 2020  by Laurie Northington in Business Strategy, Industry   

In this role, Capasso will provide strategic leadership to the Ecommerce Merchandising team, which is  responsible for how brands are presented across various internet retailers. She will be cross functionally collaborating with the channel management, creative and operations teams, to ensure best in class merchandising practices are applied across the channel.

Capasso joins BrandJump from the home and fashion retailer Nordstrom Rack/Hautelook, where she oversaw ecommerce brands across all categories. In her most recent role as e-commerce merchandise coordinator manager, Capasso demonstrated expertise in merchandising, buying, advertising, retail, e-commerce and data analytics.

Capasso will report to Shelly Jones-Jackson, director of merchandising and operations.

“What is interesting about online merchandising is that there’s an ever-growing complexity to what retailers require to present products properly. Each retailer has unique, very specific standards, but all share the goal of delivering an elevated digital package to their customer base,” said Jones-Jackson. “Our Retail Merchandising team is made of experts who can work within these parameters in a way that translates on a large scale. To that end, it’s vital to have a leader like Bianca, who brings industry-specific experience as well as a high-level understanding of the retail channel’s changing needs.”