Daily News
From Home Furnishing Business
WaterMark Living to Highlight New Ownership Experience Campaign at Spring HP Market
March 5,
2020 by Laurie Northington in Business Strategy, High Point, Industry, Market 
Casual furnishings resource WaterMark Living, a subsidiary of Leader’s Holding Company, has announced the launch of its Ownership Experience Campaign that will be highlighted during the spring 2020 High Point Market.
For the new campaign, the company’s sales and marketing teams will focus on the “easy to sell, easy to own, easy to care” capabilities of their lines of casual furnishings and accessories. With durable and blended constructions as well as merchandising planning, the campaign will highlight the features for targeting casual and full line furniture retailers looking to add outdoor living to their product mix.
“WaterMark Living is focused on creating a formula for retailers to be able to cost-effectively offer outdoor living to their customers following a proven marketing, merchandising, and maintenance style,” said Chad Harper, national sales manager. “With our product merchandising programs, as well as the superior durability features of our products, we can offer the complete package for retailers and ultimately consumers. This has been a part of our company’s messaging; but with the upcoming market we are refocusing efforts to get this out into the marketplace.”
During the upcoming Spring 2020 High Point Market, WaterMark Living will highlight the products and programs that promote the three components of the ownership experience as well as sponsor additional educational events. The WaterMark Living showroom is located at 205 South Main Street, High Point, N.C.