Daily News
From Home Furnishing Business
New Buyer Tour Returns to High Point Market
February 19,
2020 by Jane Chero in Business Strategy, Designer Weekly, High Point, Industry, Market
The VIP HPMKT Experience, a new-buyer-focused, complimentary 5-day hosted tour, will provide first-time attendees with a High Point Market immersion that includes education and direct engagement during Spring Market, as well as the opportunity to join a year-round, online alumni network of designers and like-minded business professionals.
The tour is a refresh of the original new buyer tour led by Barrett and Von Tobel from April 2015 until April 2018. Updates to the tour format include enhanced pre-Market preparation in the form of webinars and other digital content, a shift in the daily agendas to allow for a more personalized experience within each showroom, and a closing reception with former tour attendees to elevate the networking and learning potential.
“The opportunity to receive such a thorough introduction and immersive experience during your first trip to High Point Market is an incredible value,” commented Tom Conley, president and CEO of the High Point Market Authority. “Deb and Jackie’s expertise and enthusiasm is weaved into every detail of the tour, and those who have attended previously have shared nothing but positive remarks.”
Qualified buyers looking to be a part of the HPMKT VIP Experience can learn more and apply at https://www.highpointmarket.org/plan-your-trip/vip-tour. The tour will run from Friday, April 24, through Tuesday, April 28.