Daily News
From Home Furnishing Business
Thomasville, Sewing Down South Partner on Collection of Pillows with “Southern Charm”
February 19,
2020 by Jane Chero in Business Strategy, Designer Weekly, Industry 
World renowned furniture brand Thomasville has partnered with Sewing Down South, a sewing lifestyle brand created by sewing enthusiast and entrepreneur Craig Conover, on an exclusive Spring/Summer 20 capsule collection. Conover’s sewing skills were brought to life on the beloved reality show Southern Charm.
The assortment of multipurpose pillows features designs that incorporate Thomasville’s seasonal color pallet with unique patterns, offering a modern take on classic southern home decor. The combination of these elements has created a collection that embodies Sewing Down South’s evolution of the classic southern home aesthetic and Thomasville’s journey to redefine the look and feel of traditional furniture.
The Sewing Down South x Thomasville collection will be available for purchase beginning in April. Sewing Down South’s CEO Craig Conover will be joining Thomasville at the Spring 2020 High Point Market, April 25-29, 2020.
Sewing Down South was founded by Craig Conover, the star of Bravo’s hit reality TV show, Southern Charm. Sewing has been a point of inspiration, an outlet for creativity, a method to decompress and a way for him to stay true to himself. Craig carefully handpicks the patterns and designs taking inspiration from Charleston, the coastal city in which the brand was founded.