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From Home Furnishing Business

Bedgear Expands Sales and Marketing Teams

Mattress and sleep accessories producer Bedgear has announced six new hires and one promotion to help support growing sales and consumer demand.

The company welcomes Daniel White as director of marketing and sales, Kyle Neighbors as territory manager, Abby Katz and Katie Myron as sales coordinators, Prashanth Nair as strategic marketing and sales coordinator and Craig Hill as a sleep coach. Bedgear’s recent promotions include Tyler Sakry to manager of international marketing and sales. 

“Over the last year, we have been hyper focused on strategically expanding our Sales staff to meet the immense growth of the Bedgear brand not only in the United States but also globally,” said Eugene Alletto, founder and CEO. “These new hires bring such a diverse wealth of knowledge and experience to the team that will be beneficial to each of our retail partners and our overall outstanding brand experience.”

As director of marketing and sales, White oversees the sales team and territory across the West Coast. He is directly responsible for setting sales and profit goals for his established territory through the management and development of the company’s Field Marketing and Sales team; prospecting new accounts and increasing the brand’s presence along the West Coast. White reports directly into Leslie Clay, VP of Marketing and Sales. Prior to joining Bedgear, White was with West Creek Financial where he served as the business development manager.

Neighbors comes to the company from Mizuno USA, where he served as a territory manager. In his new role, Neighbors is a territory manager, overseeing accounts in the Ohio and West Virginia area. He is responsible for researching and building impactful relationships with retail partners within his territory, including conducting high-level marketing and sales seminars and analyzing his region to create strategic marketing plans to keep Bedgear competitive. Neighbors reports directly into Dan Reppe, director of marketing and sales. 

Katz comes to the company with 18 years of buyer experience with Century 21 department stores. In her new role, she serves as a project manager to all sales support given to retail account partners on the West Coast. Myron supports all retail partners across the Midwest region, bringing her numerous years of sales management experience to the Account Management team. Both Myron and Katz report into Erin Cohen, sales account manager. 

In addition to the sales coordinator role, Bedgear welcomed Nair, who joins the team as a strategic sales marketing coordinator. Coming to the company with four years of marketing experience with Enterprise Holdings, Nair is responsible for supporting Bedgear’s strategic retail accounts and the brand’s partnerships by developing and delivering marketing assets and serving as a project manager. Nair reports into Shana Rocheleau, VP of strategy.  

Sakry who was recently promoted to international marketing and sales manager, joined Bedgear in 2017 as a sales operation manager, where he supported international business operations. Since then, Sakry has helped lead the brand’s successful global expansion, while also supporting all retail accounts. In his new role, Sakry will report into Lori Ellis, director of sales operations.

Joining Bedgear with 12 years of industry experience, Hill joins the sleep education team as a sleep coach. Hill supports Bedgear’s retail partners in the greater Atlanta area, as well as North Carolina and South Carolina. In this role, Hill services all retail partners in his region, providing them high-level educational seminars on the brand and its products as well as creating strategic sales plans. Hill reports to Holly Adorno, head of player development. 

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