Daily News
From Home Furnishing Business
Malouf Debuts 12 products in New Vegas Showroom
February 7,
2020 by Laurie Northington in Business Strategy, Industry, Las Vegas, Market 
Utah-based bedding accessories provider Malouf has announced the successful launch of 12 new products in the company’s brand-new showroom in Suite B1350 at Las Vegas Market, including a new adjustable bed base line, designer bed models and CBD-infused pillows.
Malouf showcased its 55 Adjustable Bed Base Series with upgraded features and convenient construction designed for common-carrier shipping. The company also released new features on the Malouf Base App, including Partner Control, hands-free Siri Shortcuts, and its most recent innovation, Snore Detection. The Malouf Base App is compatible with Android and iOS devices, including the Apple Watch.
“We’re investing more and more in artificial intelligence to help improve the sleeping experience for our customers,” said Erfan Reed, lead developer for the Malouf Base App. “New features announced at this market work with all of our Bluetooth enabled adjustable bed bases. These updates were incredibly well-received in our showroom.”
Malouf also expanded its furniture lineup with two new designer models: the Godfrey and the Clarke. Lastly, the company launched a CBD Pillow Collection, which combines premium pillow technology with the soothing effects of CBD oil. The pillow is available in three styles: ActiveDough, Zoned Dough and Shoulder Zoned Dough.
“Our product development team works closely with our visual merchandising department to make sure our products are relevant to consumers while helping our customers grow their businesses,” said Malouf CEO Sam Malouf. “As a result, we had a successful launch at Las Vegas Market and received positive feedback from our partners.”
The Malouf 55 Adjustable Bed Base Series and the CBD Pillow Collection are now available to order through the Malouf Wholesale Resource Center. All furniture pieces will be available in May 2020.