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From Home Furnishing Business
King Koil Unveils New 4-Mattress iBed Collection
February 6,
2020 by Laurie Northington in Business Strategy, Industry 
Bedding major King Koil has announced its new four-model mattress collection, iBed, designed to give retailers the ability to create a true omnichannel merchandising approach.
Mattresses in the new collection are engineered to give retailers the option of delivering them as either compressed and roll-packed or conventional allowing them to best meet the preference of their customers.
Created to give King Koil’s retail partners options, the new collection’s two foam models and two hybrid designs can be delivered in a manner that meets consumers’ needs.
“The convenience of boxed beds continues to capture the attention of consumers, and our retail partners are looking to capitalize on the segment with unique alternatives,” said David Binke, chief executive officer of King Koil. “We know a one-size-fits-all approach doesn’t work, but creative solutions do. Hence, with iBed we’re giving retailers the ability to address each consumer’s needs whether that be a boxed delivery option or white-glove set up in the home.”
Priced to retail from $1,299 to $1,799 in queen, mattresses in the collection feature high-performance, fast-recovery visco foam and latex. The two hybrid models include edge-to-edge, wrapped coils. All of the beds are dressed in an all-white, 600 gram cover finished with Nitrogen, a cool-to-the-touch technology for a cooler sleep experience.