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From Home Furnishing Business
Corsicana Adds Affordable Luxury Mattresses to NightsBridge Brand
January 31,
2020 by Laurie Northington in Business Strategy, Industry 
Leading value manufacturer Corsicana Mattress has announced the additions to its top-tier NightsBridge brand, unveiling mattresses priced to retail between $1,299 and $1,999.
“NightsBridge has provided our retail partners with a luxurious sleep solution that doesn’t alienate consumers with an unattainable retail price,” said Michael Thompson, chief executive officer of Corsicana Mattress. “The brand’s phenomenal retail success in such a short time period combined with retailer’s concerns stemming from changing industry partnerships has sparked enthusiastic interest from retailers for step-up product to compete with premium products from other brands. Our compelling value proposition is quite simple; offer retailers exceptional margins while providing consumers a more fully featured, luxurious sleep solution at retail price points that are approximately half of competing brands.”
The two-model collection features an all-foam design and a hybrid model– both with European styling. With a 12-inch profiles, each mattress features a stain-resistant zipper and stretch cover with cool-to-the-touch properties that provide maximum comfort and temperature regulation. The mattresses include multiple layers of foam that work in tandem to offer pressure-relieving support and provide enhanced motion stability. The hybrid option will incorporate individually wrapped coils.
“Everything about these beds screams ‘luxury’,” said Mike Loomis, vice president of product development and innovation of Corsicana Mattress. “For this brand expansion, our design team was able to incorporate premium comfort components and technologies that are really never seen on beds at these price points. We are now very competitive at the $1,299 to $1,999 retail price point, which also gives our dealers a lot or flexibility with regard to margins.”
NightsBridge was introduced over the summer as Corsicana’s affordable luxury collection with eight models priced to retail from $699 to $999. In addition to the new upscale NightsBridge mattresses, two boxed beds will be added to NightsBridge.