Badcock Introduces Branded Stanhope Furniture Line

January 30, 2020  by Laurie Northington in Business Strategy, Industry   

The high-quality line which features heirloom quality collections, is an elegant nod to the company’s 116-year history. Similar to the use of the surname belonging to its founder Henry Stanhope Badcock, and his son Wogan Stanhope Badcock who revolutionized the company, the utilization of Stanhope signifies a continued focus on the principles and objectives of the company’s early days. The strong moniker is illustrative of the company’s mission to treat customers right with high-value home collections that could potentially be handed down from generation to generation just as the family-owned corporation has been.

The signature brand features an assortment of collections in the bedroom, dining, living room, categories with new items planned for rollout in the future. There is also a line of luxury Stanhope mattresses that encompass old world craftmanship and cutting edge technology to round out Badcock’s existing recognizable private label bedding brands including Sweet Dreamzzz, Legends, and Legends Signature.

Stanhope has category specific requirements that range from raw materials to construction applications. Product framing, cushion construction, drawer construction, finish application, fabric applications and increased functionality are all upgraded to meet the Stanhope standard.  Each collection meets stringent specifications and there is upgraded internal and external packaging standards to help ensure the products arrive safely to our customers. 

“Our merchandising team and many departments within the company have put an incredible amount of time, energy, and passion into crafting the perfect signature brand worthy of carrying the Badcock Family name – Stanhope,” said Greg Meyer, vice president of merchandising. “Now, we get to share this amazing brand with our customers who have been asking for more upscale product offerings.”

“While there are many recognizable brands in the appliance and electronics space, there are less in the furniture space. While not vacating any of our more promotional price points, we anticipate the Stanhope brand to broaden the price spectrum with a compelling value proposition,” added Meyer.