Daily News
From Home Furnishing Business
Benjamin Moore and Datacolor Team to Launch Color Matching Device
January 29,
2020 by Laurie Northington in Business Strategy, Designer Weekly, Industry 
Legacy paint company Benjamin Moore and Datacolor, a global leader in color management solutions, have announced a new collaboration, launching the Benjamin Moore Color Portfolio App + ColorReader Device.
The Benjamin Moore ColorReader and Benjamin Moore ColorReader Pro will match the color of any flat surface and provide users with the closest paint match across Benjamin Moore’s 3,500+ colors as well as other popular paint brand color collections.
The Benjamin Moore ColorReader takes the guesswork out of color matching, simplifying the process with a pocket-sized device and corresponding app that works as a virtual fan deck. The app also includes both a photo and video room visualizer, so users can “see” a preview of what their painted room will look like.
The Benjamin Moore Color Portfolio App + ColorReader Device and ColorReader Pro Device are available exclusively online and in Benjamin Moore retail stores.