Jaipur Living Features Nikki Chu Rug and Pillow Lines in Outdoor Introductions

January 29, 2020  by Laurie Northington in Business Strategy, Designer Weekly, Industry   

Groove by Nikki Chu is all about contemporary pattern play. Chu says she loves how this collection gave her the opportunity to design outdoor pillows that go beyond existing patterns and colors.

“This is a designer’s dream,” said Chu. “To be able to design an outdoor collection you could easily find inside someone’s home – pillows that coordinate with rugs to create this beautiful lifestyle outdoors – that’s really exciting!”

Groove pillows include an abundance of texture, a design to set the pillows apart in outdoor spaces. Chu added, “They look like they are kilims! To able to find them in a performance fabric that feels like this and looks like this is amazing.”

Chu says her collections are “all about having global influence. Patterns and textures that you would find in different parts of the world – Africa, Morocco, or Indonesia.” In addition, her performance rug collection Rhythmik by Nikki Chu features color. “Most of my line is monochromatic, black and white, or neutral. So, what’s exciting for me as a designer is to bring a bit of color – still with my style – but with these traditional and classic global patterns that have been simplified and put into contemporary color palettes.”