E.S. Kluft Celebrates 80th Anniversary of Aireloom Brand, Debuts Product Additions at LV Market

January 28, 2020  by Laurie Northington in Business Strategy, Industry, Las Vegas, Market   

Additionally, the company will unveil details of a year full of activities and special promotions as part of its anniversary celebration.

“Since it was introduced in 1940, the Aireloom brand has been known for California comfort and luxury,” said Magali Castillo, vice president of marketing. “In 2020 we are paying tribute to the brand’s 80-year heritage and its founder, King Karpen, an industry pioneer who combined luxurious materials with modern innovations to create the original handmade California mattress.”

The Aireloom Adapt/React  with NGMATT Technology learns from a consumer’s sleep patterns and adjusts to adapt to their sleep preferences over time.  The proprietary dual ergomatic function provides the ability to track sleep patterns on both sides of the bed, adjusting the firmness to suit each person to improve comfort and ensure restful sleep.

“The Adapt/React  bed is different from other smart beds in that it measures the form of the body of either one or two people and the possible changes that can occur over time,” said Castillo. “Because it constantly adapts to comfort preferences, consumers can enjoy a great night’s sleep for the life of the mattress, even as their preferences may change.”

Easily controlled from a smart phone or tablet, the Adapt/React automatically adjusts to promote correct spine alignment based on research-based algorithms developed in conjunction with Institute Proschlaf, the Salzburg, Austria-based institute devoted to more than three decades of sleep research.

Priced for retail at $6,000 (Queen) and $6,500 (King), Aireloom Adapt/React offers Aireloom comfort fused with modern technology.

The new Aireloom Karpen Natural Collection, named for Aireloom founder and mattress industry visionary King Karpen, features a collection of six beds – three natural hybrid models and three natural latex models. The collection brings together the finest quality natural materials, like natural latex, wool and cashmere, meticulous craftsmanship, and innovative methods that have been the California brand’s signature for 80 years.

Visitors to Winter Las Vegas Market, Jan 26-30, 2020, can learn more about Aireloom’s 80^th Anniversary activities, Aireloom Adapt/React, and the Aireloom Karpen Natural Collection in E.S. Kluft & Company’s Las Vegas Market showroom, space C-1501 of the World Market Center.