Daily News
From Home Furnishing Business
Amber Engine Launches PIM Solution, Facilitates Direct-to-Consumer Sales
January 24,
2020 by Laurie Northington in Business Strategy, Industry 
Detroit-based services and solutions technology company Amber Engine has launched its Product Information Management (PIM) solution, designed to help furniture manufacturers sell directly to consumers online.
Retail ecommerce sales of home furnishings represent the fastest growth among product categories. As such, home furnishings manufacturers who have historically relied on a large retailer base are preparing to sell directly to consumers for the first time. Amber Engine's PIM supports the manufacturer's move to direct to consumer sales by streamlining the process of distributing products to various sales channels and online marketplaces.
“At Amber Engine, our mission has always been to empower retailers and vendors in the Home Furnishings space,” said Jennifer Gilbert, CEO. “By launching our Product Information Management platform, we’re developing tech solutions that will help bridge the gap between online shopping and brick-and-mortar stores, and we’re providing retailers and vendors the tools they need to succeed in the new economy.”
The company’s new platform centralizes all product data in a master catalog and exports directly to templates for online marketplaces and ecommerce. It also facilitates the easy communication of product catalog data between manufacturers and retailers. White glove customer service offers technical expertise and support.