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From Home Furnishing Business
Twin Star Features Design Inspiration from Top Influencer for Vegas Market
January 22,
2020 by Jane Chero in Business Strategy, Designer Weekly, Industry, Las Vegas, Market
Atlanta-based designer Michel Smith Boyd is bringing his signature touch of luxe back to the Twin Star Home showroom (A-1016), at the January 2020 Las Vegas Market.
Boyd has teamed up with Twin Star Home before when he was one of the designers featured in the company’s innovative ‘Style Takeover’ campaign, an initiative combining the merchandising of the Twin Star Home’s showroom and capturing consumer-facing content made available for dealers. This time he will be the solo featured designer.
“We love seeing our product through Michel’s eyes,” said Jimmy Junker, Twin Star Home’s VP of Product Management. “He brings a freshness and accessibility to the showroom setting that retailers can take home and translate to their own store displays.”
Widely known as a star of Bravo’s Buying It Blind, Michel combines sophistication with livability. Recognized as one of the country’s top 20 African American designers, Michel and his work have been featured in Elle Décor, Traditional Home, Vogue, Ebony and the Washington Post.