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From Home Furnishing Business
Nourison Celebrates 40th Anniversary at Vegas Market, See What’s Next
January 22,
2020 by Jane Chero in Business Strategy, Designer Weekly, Industry, Las Vegas, Market 
Nourison, a leading floor covering and home accents manufacturer will kick off their 40th anniversary with abstract designs, texture and indoor/outdoor area rugs at the upcoming Las Vegas Market. New area rug introductions include the Calvin Klein Balian collection, plus additions to the best-selling Twilight and Passion collections.
The theme throughout 2020 will be “Nourison at 40. See What’s Next.” The focus will be on innovation, tradition, passion and responsibility, and continuing to deliver exceptional quality and service to customers.
“It is worth celebrating that we’ve been around for 40 years, but what really matters is what we will deliver next. What are we capable of? How do we delight our customers? How do we continue to be successful for the next forty years?” said Andrew Peykar, president of Nourison.
Calvin Klein Balian introduces subtle yet vivid designs with sumptuous carved details, fringed edges and silk-like shine. The trompe l’oeil special effects create impressions of depth and dimensionality.
Twilight features new colorways of popular styles with abstract designs, striations, interlocking diamonds and Persian motifs. The palette of new colors include ivory, green, navy, gold and grey. New Passion styles include colorful abstract designs in a palette of blue, yellow, pink, fuchsia, grey and ivory. New styles are also being introduced for hand knotted Ocean and textured Symmetry collections.
The Tangra collection introduces abstract designs with painterly effects that explore the nuances of rich neutral and mineral colors.
New indoor/outdoor rugs include Cozumel and Key Largo. Cozumel ranges from linear and geometric to sprightly florals in neutral tones. Key Largo introduces classic Persian Garden design, medallion motifs and shape shifting stripes in a palette of rich blues, greys and smoky taupes.
Mina Victory Home Accents centers on velvet with hand-stitched cotton velvet & linen pillows (GE903), round cotton velvet pillows (RC190), and polyester velvet floor cushions (L0225).
Nourison’s winter market trends focus on black and white, geometrics and velvet glam featuring new and popular area rugs and home accents.
As part of the celebration, Nourison will host a coffee bar starting at 8:00 a.m., Sunday-Tuesday, a meet and greet with Kathy Ireland on Sunday from 9:30 a.m. – 10:45 a.m., and cocktails and snacks from 3:00 p.m. – 5:00 p.m. Sunday – Tuesday. Nourison will also have a prize wheel in their showroom (C112) offering ttendees who place an order of $500 or more a chance to spin the wheel for discounts and prizes.