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From Home Furnishing Business

Bush Furniture Launches 3 New Categories

Casegoods and RTA manufacturer Bush Furniture, recently acquired by Novacap portfolio company Bestar, has announced its three new categories – upholstery, dining and fireplace – debuting in its showroom A-1036 at the upcoming Las Vegas Market.  

“Our company’s growth is a direct result of our ability to provide a furniture-buying experience that’s easy, fast and affordable,” said Mark Weppner, SVP of Marketing, Design and Engineering for Bush Industries. “This past summer, we took our first steps into the universal storage, bathroom and entryway categories to join our existing home office, bedroom, seating and entertainment assortment. By continuing to expand our product offering in new and exciting ways, we’re giving customers a one-stop shop that lets them bring the designs they love to every room in their home.”

Weppner said the upholstery program is built for e-commerce success. Three unique collections feature six products each and are available in a variety of fabrics to match any style. All-inclusive sectional bundles eliminate the guesswork for resellers and end consumers, and modular designs are easy to reconfigure. All items are designed for small-parcel shipment with delivery to customers in just 3-5 business days, and assembly can be completed without tools in less than 30 minutes per section on average.

The initial launch of fireplace TV stands  includes models from brand new collections as well as extensions of some of the company’s top sellers. The TV stands will also be offered without the built-in fireplace, instead substituting an extra adjustable shelf for storage.

Dining tables on display will include a variety of shapes, styles and finishes that complement existing products for a cohesive look. Each table in the Hartford, Carolina, Woodbury, Chelsea Pier, West End, Sterling and Oakley collections offers coordinating seating for a complete dining room set with its own unique flair.

Bush Furniture will also introduce an array of home and office solutions from upcoming collections. City Park (industrial), Coliseum (new traditional), Midtown (mid-century modern), Warehouse (rustic) and Homestead (modern farmhouse) all feature distinct characteristics that give customers the freedom to build a work or living space that reflects their sense of style.

A celebration of the new Bestar-Bush Company will take place Monday, Jan. 27 from 2 to 4 p.m. with drinks, snacks, cake and cupcakes. As an added bonus, visitors can enter their business card in a drawing to win one of four prizes with a combined value of over $400 — a Ring Doorbell, NEST Thermostat, Echo Dot and Echo Show.

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