Norwalk Expands Customizable Programs at LV Market

January 17, 2020  by Laurie Northington in Business Strategy, Industry, Las Vegas, Market   

Each program supports the growing popularity of the individualism trend, providing consumers with the opportunity to create a truly unique piece for their home, utilizing Norwalk’s numerous upholstery styles, tailoring options and a wide variety of fabrics, leathers and trims.

“More and more, consumers are motivated to create and decorate entirely individual spaces for their homes,” said Dixon Bartlett, chief creative officer. “Over the past several years, we’ve been tracking sales increases across all of our Variations Programs and our new introductions at the Las Vegas Market are the result of our continued commitment to support this trend in interior design.”

Expanding its popular Twilight Variations Program that provides consumers with the ability to design their own custom upholstered beds with a selection of bed sizes, styles, heights, upholstery treatments and choice of more than 800 fabrics, 150 leathers and a dozen nail head options, the collection now also includes a storage bed option with two drawers mounted on casters for ease of use. Spanning almost half the length of the bed, the drawers are perfect for storing out-of-season items or daily-use items for bedrooms that are limited in storage space. All four headboard styles in the Twilight program – in both queen and king sizes – are available with this new storage option, resulting in more than 1,150 customizable looks.

In addition to the expanded Twilight Program, Norwalk will showcase its newly launched Leo Variations Program for the first time at the Las Vegas Market. With over 2,000 options available, the customizable ottoman program provides consumers with the ability to design their own look with a selection of shape, size, upholstery treatments and legs, as well as a choice of more than 800 fabrics, 150 leathers and a dozen nail head options.

Continuing its commitment to building upon these customizable programs, the company’s Louise Variations Program  –  including sofas, chairs and multiple variations of sectionals in a variety of configurations –  is now also available in a choice of more than 150 leathers options.

All three programs will be on display in Norwalk’s showroom in Building A, space A225.