Daily News
From Home Furnishing Business
King Koil Unveils Redesigned Website
January 9,
2020 by Laurie Northington in Business Strategy, Industry 
As part of its corporate rebranding around the tagline “We Bring Sleep Home,” mattress manufacturer King Koil has announced the launch of its redesigned website.
The revamped website provides an upscale presentation for the brand’s collections and coordinates with the company’s strategic move to elevate its designs, and the company’s more contemporary style. The new site presents King Koil in a new, upscale look and feel, which highlights the brand’s commitment to deepening the relationship between home, rest and rejuvenation through high quality products.
The website features new lifestyle imagery that showcases the King Koil product line in upscale interiors and updated graphics that coordinate with the company’s new tone.
King Koil’s rebranding established a more luxurious and modern feel for the company. A cleaner, more contemporary logo showcases the company’s new direction and a sophisticated color palette of blue, gray and gold highlight the attention to detail in the company’s manufacturing process.
“King Koil aims to deepen the honest connection between home and rest,” David Long, King Koil’s executive vice president of innovation and marketing. “The brand is more than a mattress – we are an essential element of daily well-being and in a way – a home all on its own. It’s our mission to provide consumers and retailers with the most enjoyable sleep experience on the market, and our new rebranding project highlights this.”
The website overhaul also includes descriptions of all the available collections and a designated place for retailers to inquire about the newest products.