Daily News
From Home Furnishing Business
Digital Brand Whom Home Launches To-The-Trade Program
January 8,
2020 by Jane Chero in Business Strategy, Designer Weekly, Industry 
Digitally native vertical brand Whom Home has announced the launch of its to-the-trade program for interior designers and specifiers, which includes a host of benefits.
The brand, which debuted to consumers earlier this year, offers mid-priced home furnishings with customization options available for its upholstery products and occasional tables. All items are manufactured in the U.S. and Central America.
For designers and specifiers, Whom Home created an optimal user experience (UX), focused on efficiency, ease and price structure. Custom orders are placed online 24/7 at no upcharge, and with no minimum orders to qualify for the special, tax-exempt trade pricing of 20% off retail. A dedicated customer service representative is assigned to each trade account.
Whom Home provides freight incentives for shipping direct to the design client, or to the designer’s installer. Delivery of fully assembled items is promised within three to four weeks, and includes real-time delivery updates.
“Interior designers have responded enthusiastically to our messaging,” says Jonathan Bass, CEO, who cited high levels of engagement from a recent email campaign. “We help them to operate profitably when it comes to furniture procurement.”
Sustainability is another key driver for designers, according to Bass. The brand is committed to upcycled raw materials, and to creating zero waste in its production process.
The program is open to the professional contractor or interior design firm, residential developer or custom builder.