Overstock Releases Insights on Retail Shopping in 2019

December 23, 2019  by Laurie Northington in Business Strategy, Industry   

“2019 was a milestone year for Overstock, celebrating two decades as a top online retailer,” said Krista Mathews, chief customer officer. “Now, as we wrap up our 21^st holiday season, we have the opportunity to review this past year and the most popular customer choices.”

On trend with previous years, home goods, furniture, and décor led Overstock’s sales; specifically area rugs, patio furniture, and living room furniture and décor. Online shoppers are not only showing increased confidence in retailers, they are also asking more from these retailers and their products.

Customers had an increased inclination towards cross-functional furniture that offers both style and utility like murphy beds, bookcase headboards, storage ottomans, and patio furniture that is trendy, easy to store, and durable. Overstock also saw customers spring up in numbers around specific products in the mattress and appliance categories.

The company’s private label brands saw their biggest year on site with more customers choosing the shop-by-style convenience and exclusivity of the twelve brands. Additionally, shoppers showed the most interest in chic, sleek, and minimal mid-century modern vibes, and charming farmhouse styles.

“Our team is constantly discovering new products, brands, styles, and technologies to ensure we are delivering our shoppers the products they want at the best possible prices,” said Matthews. As we move into 2020, we look forward to building even stronger relationships with our customers, both new and old, in the years to come. Happy Holidays.”