JD Power Ranks Purple #1 in 2019 Mattress Satisfaction Report

December 20, 2019  by Laurie Northington in Business Strategy, Industry   

Purple received highest ratings overall, ranking 29 points higher than the bed-in-a-box category average, and 19 points higher than the overall mattress industry average.  

"While most bed-in-a-box companies say they're the 'best,' Purple is actually best in customer satisfaction," said Joe Megibow, Purple CEO. "We're proud to rank the highest in customer satisfaction and we want to express our appreciation for our customers. We're also excited that the quality of our product has shown through and earned us the highest ranking in both comfort and support. We believe the bed-in-a-box category growth has helped the industry put the customer back at the center, and that being recognized as the best in the category is an important step toward our goal of not only enabling a better way to buy a mattress, but of being a better mattress overall."

Purple’s proprietary Purple Grid sleep surface was created to instantly adapt and cradle the body's pressure points, while the air channels enable a balanced temperature that doesn't get hot in the middle of the night. The different mattress material has the added benefit of maintaining its shape for long-lasting durability, which aids in sleep quality and general wellbeing. 

"Purple is a great example of how a brand can emerge into a traditional industry and become best-in-class," said Christina Cooley, J.D. Power's At-Home Intelligence Lead. "By focusing on what their customers want most, comfort and support, at a price point that aligns well with the value of their product, Purple has been able to differentiate itself in a very competitive and changing marketplace."