Serena & Lily Expands into Florida, Opens Design Shop in Palm Beach

December 18, 2019  by Laurie Northington in Business Strategy, Industry   

"Our brand has always been influenced by beautiful coastal locales, and we’re thrilled to be opening our next design shop in the heart of Palm Beach just off of Royal Poinciana Way," said Lori Greeley, CEO. “We look forward to being immersed in the rich design heritage of Palm Beach and are certain we will continue to draw inspiration from this amazing community.”

The 4,000-square-foot Palm Beach Design Shop features a color palette inspired by nature, including moss and wild rose hues—Serena & Lily’s take on iconic Palm Beach pink and green—and shades of blue and white inspired by the sea and the sky. Standout design details of the shop include terrazzo floors, plantation shutters and an art deco fireplace. A curated gallery wall features original works by local artists, including Nancy Tart, Kate Schelter and Susie Bettenhausen, complementing the shop’s fresh, coastal design aesthetic.

In addition to the company’s signature offerings of indoor and outdoor furniture, bedding, rugs, lighting, upholstery and decorative accessories, the brand debuts a Palm Beach-themed capsule collection of furniture and textiles, which will be part of the brand’s Spring 2020 collection. Rattan seating, painted coastal blue linen furniture and colorful textiles boasting pineapples and palm trees—an ode to the area’s iconic symbols—can be found in vignettes throughout the shop.

The Palm Beach Design Shop is Serena & Lily’s 12^th retail location, located at 101 North County Road, Palm Beach, FL 33480. Hours of operation are 10 a.m. to 6 p.m. Monday through Saturday, and 11 a.m. to 5 p.m. on Sunday.