Saatva Opens Viewing Room in Manhattan

December 6, 2019  by Laurie Northington in Business Strategy, Industry   

Located at 969 Third Avenue, the "Viewing Room” is an immersive 3,300-square-foot destination designed by renowned interior designer Vicente Wolf.

Viewing Room guests are invited to explore and experience Saatva's full range of luxury sleep products, including its five eco-friendly mattress types in all 11 comfort levels, organic cotton sheets and pillows, and designer bed frames.

Under a blue-sky ceiling, surrounded by natural materials and Mediterranean colors, visitors can see for themselves what the company says is the best-reviewed online luxury mattress brand. iPads and information stations throughout the space allow guests to interact with Saatva's collection at their own pace, with trained Sleep Guides available to assist and answer questions.

"With our new Viewing Room, we've created a beautiful, tranquil oasis for customers that's unlike anything else in the bedroom furnishings market," said Ron Rudzin, CEO. "An extension of our online presence, it's another way to experience our commitment to delivering white-glove customer service and high-quality, premium products that don't come in a box."

The Viewing Room "is a sensory experience that represents what Saatva stands for," said Wolf. "When you enter, it's about dreaming. As a self-guided space, it invites consumers to use the information stations to self-educate and make a purchase that permits them to sleep soundly."

In January 2020 the company will introduce the Saatva Youth mattress, their first mattress specifically engineered to meet the needs of the growing body, with a unique two-sided design that provides customized support for younger as well as older children.