From Home Furnishing Business
Mobile Wins Big on Black Friday
Adobe Analytics estimates that the past weekend sales will exceed $29 billion, or 20% of total revenue for the entire holiday season, up from 19% last year, according to a report from Retail Dive.
With many consumers using mobile devices to take advantage of retailer deals, data showed $7.4 billion in online sales on Black Friday.
"This is the year that will go down in the history books as the tipping point between digital and real world," said Jon Reily, head of global commerce strategy at Publicis Sapient. "We knew it was coming and 2019 is the year."
Adobe called Black Friday "the biggest day ever for mobile," tracking $2.9 billion in sales from smartphones alone, or 39% of all e-commerce sales, a 21% increase from last year.
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