From Home Furnishing Business
Spring Air Expands into Qatar, Signs New Licensing Agreement
Bedding supplier Spring Air International has announced a new licensing agreement with Al-Marzo Group to produce and distribute Spring Air products throughout Qatar, expanding the brand’s reach to nearly 50 countries.
In addition to its manufacturing facility, Al-Marzo Group owns a chain of 36 retail stores throughout the country. The factory specializes in creating a wide range of bedding products including mattresses, pillows, duvets, protectors, headboards and bases. In addition to the company’s manufacturing facility, the company operates its retail stores under the Bed Quarter and Bed House brands, giving Spring Air’s signature products, including the Back Supporter line and high-end Chattam & Wells line, an immediate presence at retail in the country.
“As demand for American brands continues to grow, it’s our mission to provide high-quality sleep products to consumers across the globe,” said Nick Bates, president of Spring Air International. “Al-Marzo Group operates an impressive manufacturing facility that will uphold our high standards of producing and distributing our products in the country. The leadership’s knowledge of the Qatar market gives us an advantage to grow our footprint in the Gulf region.”
Al-Marzo Group opened its first factory in 1985 and is considered a pioneer manufacturer specializing in healthcare mattress production in the Qatar. Building on its success in healthcare, the company adapted to the changing market and began making residential mattresses. The factory is also affiliated with Al Jameel Showroom Furniture, a well-known distributor founded in 1957 that sells kitchen and furniture to architects across Saudi Arabia.
Spring Air recently signed licensing agreement with Vietnam-based LMG-World Luxury Mattress Gallery, a business unit of AmericanStar Group, the largest branded and OEM mattress producer in Southeast Asia – distributing Spring Air’s products.