Bob’s Discount Launches “Postcards to Santa” Campaign

November 27, 2019  by Laurie Northington in Business Strategy, Industry   

From Dec. 2 through Dec. 20, special mailboxes will be set up in every Bob’s store location to collect postcards for Santa. For every postcard mailed from Bob’s, the company will donate a pillow to a child in need at Ronald McDonald House. This holiday initiative will be promoted through in-store signage as well as in national cable, local broadcast, and radio spots.  

“In the spirit of the season, we’re excited to engage our shoppers and their families in some holiday fun for a good cause,” said Steve Nesle, CMO at Bob’s Discount Furniture. “At Bob’s, we are committed to supporting local communities and work with many non-profit organizations and charities throughout the year. This campaign gives us the opportunity to help provide much-needed comfort to the children at Ronald McDonald House.” 

Santa’s special mailboxes will be located within the café section of every Bob’s store nationwide. Shoppers, visitors, and their children are invited to fill out the provided postcards with their name, state, and wish-list for Santa, then drop them into the mailbox. Bob’s will donate up to 1,000 My Bob’s Pillows with Bob’s Pillow Protectors for every postcard mailed. The pillow donation will be sent to Ronald McDonald House Charities Chicagoland and Northwest Indiana for distribution.