From Home Furnishing Business
Badcock to Start Black Friday Early and Ready for 1st E-Commerce Enabled Cyber Monday
W.S. Badcock Corporation (Badcock) has announced its 370 Badcock Home Furniture & More stores will open their doors with Black Friday deals on Tuesday, Nov. 26, ahead of the Thanksgiving holiday.
The promotional offers will remain valid through the traditional shopping day on Friday, Nov. 29 and will be followed by exclusive online-only offers for the retailer’s first e-commerce enabled Cyber Monday event on Dec. 2.
A major driver behind the Black Friday event's early start is to help customers, local owners, and employees to use Thanksgiving day as a true opportunity to enjoy family time and to alleviate some of the pressure customers sometimes feel with the often competitive, mad dash to stores.
“Two of the biggest pieces of our company’s identity are our promise to treat people right and our focus on the importance of family,” said Rob Burnette, president and CEO. “We encourage our customers, and our employees, to spend an important family holiday together without one foot out the door in search of deals. By bringing early Black Friday savings to the table, we will allow everyone to enjoy Thanksgiving and still purchase quality furnishings at incredible prices.”
In addition, the 115-year-old company will officially become a player in the Cyber Monday arena thanks to its new e-commerce capabilities rolled out earlier this year. As part of its inaugural Cyber Monday event, it will offer special one-day-only exclusive savings and products for online purchases made through its website.
“Cyber Monday is the major shopping holiday for today’s digital-focused customer,” said Barb Scherer, vice president of marketing. “Having our e-commerce capabilities up and ready to serve those who prefer to shop online is an important piece of meeting our customers' wants and needs while still providing an opportunity to save on items to transform houses into homes.”