Industry West Increases AOV 15% with New E-Commerce Platform from Nosto

November 20, 2019  by Laurie Northington in Business Strategy, Industry   

The company is using Nosto’s  e-commerce personalization platform to display personalized product recommendations and to automatically customize onsite content to match the needs of individual visitors and visitor segments in real-time. As a result, 25% of the retailer’s online sales now come through Nosto’s personalized content. 

Using Nosto, the retailer is able to customize all onsite content – including banners, hero images, special offers and product recommendations — to different audience segments. No matter where a shopper is in their journey, they are automatically shown personalized content in real-time, either to display what is most relevant to them or to help them pick up where they left off.  

For example, repeat visitors who haven’t made a purchase are presented with personalized “continue browsing” recommendations based on their past browsing history. As they are likely to be in the “consideration” stage of the buying process, the content they see becomes more product-specific to guide them towards an informed purchase.

Similarly, onsite content automatically changes to encourage future purchases from returning customers with hero and top banners presenting discounts and “quick ship” options for relevant product recommendations.

“Furniture is a high consideration purchase where people return to a site repeatedly to look at images, find inspiration and make the best possible decision, which makes personalization very important,” said Jim Lofgren, CEO of Nosto. “Because this is a sector with a typically high cost of customer acquisition, the opportunities to cross-sell and up-sell by displaying personalized recommendations and content are significant.” 

Ian Leslie, CMO at Industry West added, “Partnering with Nosto has been critical to our online success; we see positive results everywhere we implement their solution. Nosto has been an incredible time-saver and has expanded our customization far beyond basic product recommendations. The platform itself is very user-friendly and provides helpful, granular insights on how the campaigns are performing. In addition, they have dedicated Customer Success Managers to ensure you are getting the most out of the solution. This is only the tip of the iceberg and we are excited to be a part of what comes next!”