Smith Home Furnishings Unveils New Website

November 14, 2019  by Laurie Northington in Business Strategy, Industry   

“We believe this new website will help people find our site faster, showcase our products and prices better, and be more customer-friendly,” said Larry Smith, president of Smith Home Furnishings.

The new website was developed by its advertising agency, Knorr Marketing and represents the 5th and most recent version of the agency’s KnorrWeb platform.

According to the agency, Smith’s new website is:

• Designed to easily engage visitors by making it easy to view products and prices online, read reviews, ask questions, create a “My Wishlist” of items or sign up to receive email notices from Smith.
• Social-friendly, making it easy to share images and website content on over 70 social media outlets, including Facebook, Instagram, Pinterest and others.
• Fully-responsive – automatically adapting its display to any internet-connected device, including Smartphones, tablets and desktops.
• Optimized for SEO (Search Engine Marketing) to enhance website searches conducted on Google, Bing, Yahoo and other search engines to make it easier for people to browse items and prices online.
• Continually updated to keep merchandise current.

“We try to showcase a variety of goods,” added Smith. “so people can find different styles, colors and fabric or leather coverings that fit nearly any budget. And many of the furniture brands we carry can be customized to whatever the customer desires.”

Knorr Marketing says their V5 platform also includes eCommerce and In-home Design options that Smith could add at a later time. The latter includes a quiz for customer to discover their style and match back to store designers who specialize in that style.