From Home Furnishing Business
Milliken to Preview Digitally Printed Performance Fabrics at Showtime
Milliken Specialty Interiors will preview its innovative, new Artscape line of digitally printed natural cotton performance fabrics at the upcoming Showtime event, Nov. 17 - 20 in High Point, N.C.
The Artscape collection was created to expand and enhance Milliken’s cotton textures that have been a success at retail. Sophisticated natural fiber textures that keep true to the sustainable performance story are at the heart of what Breathe is. This collection offers a modern approach, introducing both abstract and watermark characteristics on printed cotton and cotton blends. It also stands out as a natural option that allows for easy cleaning through its remarkable plant-based water repellent.
Using its expertise in developing and carefully curating elegant yet classic color palettes, Milliken Specialty Interiors will preview Artscape in four patterns at the show: Brushstroke, Vogue, Enzo and Sedona.
These digitally printed patterns also complement Milliken’s solids and textures to allow for more merchandising options within the line. They combine the beautiful, colorful designs today’s sophisticated consumers desire with the protection and durability they need.
“The Breathe collection is changing the game in terms of establishing a category of sustainable performance,” said Dana Claire Larson, director of design and development, Milliken Specialty Interiors. “We know that consumers want sustainability, durability and choice. With Artscape, we’ve pushed our innovation in this category further by offering new and varied design options that offer eco-friendly performance.”