Daily News
From Home Furnishing Business
Jerome’s Opens Newest Dream Shop in San Diego Market
November 8,
2019 by Laurie Northington in Business Strategy, Industry 
Southern California retailer Jerome’s Furniture has announced the opening of its newest Dream Shop in Downey, Calif. The store, located at 9080 Apollo Way, marks the ninth stand-alone mattress location by the company.
“We’re exceedingly proud of how the Dream Shops have performed since opening the first one in downtown San Diego more than two years ago,” said Jim Navarra, EVP of Jerome’s Furniture. “Customers have been thrilled at our ability to offer top-tier mattresses with our everyday low ‘Jerry’s Prices” in convenient locations. More are coming!”
Jerome’s Furniture consistently ranks as the dominant player in the market for decades as one of the largest sellers of mattresses in Southern California, according to external research. Team members at the company’s Dream Shop locations must pass a rigorous Certified Bedding Specialist training program before being allowed to interact with customers and demonstrate what it takes to help them choose the right mattress.