New Licensing Agreement Expands Spring Air’s Brands into Southeast Asia

November 7, 2019  by Laurie Northington in Business Strategy, Industry   

Under terms of the agreement, LMG will produce and distribute all Spring Air brands, including its signature Back Supporter line and high-end Chattam & Wells line, throughout Vietnam, Laos and Cambodia.

The agreement marks the first time Spring Air has had a licensee in those three countries, and makes the Spring Air brand available in more than 40 countries around the globe.

LMG will produce the goods at AmericanStar Group’s 1.2 million square-foot complex near Ho Chi Minh City – a manufacturing site that includes foam-pouring and spring-making facilities.

“This agreement helps us expand our international footprint in a key region that has become an important mattress manufacturing hub in recent years,” said Nick Bates, president of Spring Air International. “AmericanStar operates one of the largest mattress factories in the world, and has been aggressively expanding in its home region and internationally. Their deep knowledge of the Southeast Asian market will be a tremendous asset to the Spring Air family.”

Spring Air products also will be sold in the company’s high-end retail store, LMG-World Luxury Mattress Gallery, which is located in Sala City- District 2, a relatively new retail and residential hub in Ho Chi Minh City.

“U.S. bedding brands carry a lot of clout with consumers throughout Southeast Asia, and Spring Air is an important addition to our portfolio,” said Lee Hinshaw, chief operating officer and sales director at LMG. “The history of the Spring Air company and the unique features and benefits of the Spring Air brands will resonate well with consumers in Vietnam, Laos, and Cambodia.”