Ethan Allen Hosts Annual International Convention, ‘EA 2020 Vision’

November 7, 2019  by Laurie Northington in Business Strategy, Industry   

“We are well positioned for growth in 2020 and beyond,” said Farooq Kathwari, president, chairman and CEO. “Grounded in our core strengths—talent, marketing, service, technology, and social responsibility—we will venture into the future with confidence.”

During the convention, designers get a first look at Ethan Allen’s upcoming product introductions, which will include a boutique upholstery brand aimed at younger clients, a modern take on farmhouse style, and innovative new products designed for compatibility with smart homes.

A new “We Make the American Home” campaign honors the company’s history as America’s classic design brand while setting the stage for a future embodied in these products, which are designed to be forward looking yet timeless. A sneak peak of this campaign has already debuted on various local television networks.

At a gala awards dinner, designers will receive recognition for extraordinary work in both traditional and transitional/contemporary design, including honors like the Designer’s Choice Award, given to Ethan Allen designers whose work is selected by their peers. Gold, Platinum, and Diamond Spirit Awards will also be presented to the company’s top performers, while Golden Kite Awards will be given to long-time associates who exemplify Ethan Allen’s Leadership Principles.

The annual convention comes on the heels of Ethan Allen’s new Member Program launch: Those who enroll receive special members-only pricing on Ethan Allen products — plus free shipping and white glove in-home delivery, and in our U.S. design centers, access to special financing options (subject to credit approval).