Daily News
From Home Furnishing Business
Varidesk Sets Sights on Washington D.C.
November 7,
2019 by Laurie Northington in Business Strategy, Industry 
Active workspace solutions provider Varidesk has announced its plan to open a sales office in Washington D.C. and longtime industry executive Elliot Balis will steer the company's strategy in the metroplex.
"We count the federal government among our largest customers. Washington D.C. is a key market for us as we invest and grow our footprint,” said Jason McCann, CEO and co-founder. “Elliot, with his nearly two decades of industry experience in the D.C. metro, will help us exceed both our public and private sector goals as we make a home in the area."
The job market is heating up in D.C. and Varidesk is looking to seize on high-caliber local talent, where 50.8% of the workforce possess a bachelor's degree or higher and over 20% of the population is millennial, according to a recent report in Cushman & Wakefield. Today there are new roles available in corporate sales, and the company plans to continue to grow and expand its presence.
"Many organizations in Washington D.C. – aside from being in constant competition for top talent –also need workspaces that allow their teams to ebb and flow," said Balis. "This market is largely contract-based. Companies need adaptable workspaces that serve their changing needs, in a way that static, traditional office layouts can't. I'm excited to grow a team to bring more of that flexibility to the D.C. market."