Beautyrest Redesigns Website to Streamline In-Store Shopping

November 1, 2019  by Laurie Northington in Business Strategy, Industry   

The updated website will act as a hub for a larger set of easily accessible product ratings and reviews that will inform consumer purchases, future marketing and sales decisions for the company. Consumers searching for a Beautyrest mattress online will have an easier time finding the product and evaluating reviews so they can confidently walk into a retailer and ask for a specific product.

Beautyrest.com highlights include:

Option to buy online: Beautyrest Hybrid mattress and a Beautyrest Black mattress are available for purchase online and come with: a 100-night in-home trial; a 10-year promise; and free white glove delivery. With so many mattress options inundating the consumer, Beautyrest chose to highlight two of its most popular lines to help simplify and streamline the shopper experience.

Main menu ‘stores’ tab: Consumers can input a zip code to find a brick-and-mortar retailer nearby, accommodating those who prefer the tactile experience of lying on a mattress before making a purchase.

New ‘compare’ function: Consumers are often confused by industry jargon when shopping for a mattress. To help simplify the process, Beautyrest chose to highlight its two most popular mattresses -- Beautyrest Hybrid mattress and a Beautyrest Black mattress -- and show a side-by-side comparison that is easy for consumers to understand.

Nearly 150 years of innovation: As the mattress category continues to evolve, Beautyrest.com highlights its deep roots in the mattress industry and nearly 150 years of quality and craftsmanship. The reinvention of Beautyrest.com and new option to buy online will further complement the in-store retail offerings and expand the way consumers are able to access a brand that has been in the family centuries.

“At the forefront of the Beautyrest.com redesign was the intent to streamline and enhance the in-store shopping experience for consumers by providing resources to ease their search process (before even stepping foot in a brick and mortar),” said Andrew Long, senior director of marketing for Beautyrest. “We are now able to leverage the benefit of both a strong online and in-store presence to better align with the personal preferences and shopping styles of consumers while delivering the same quality and craftsmanship expected of all Beautyrest products.