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From Home Furnishing Business

KidKraft Taps Todd Whitbeck as New CFO

Youth furniture supplier KidKraft has announced the appointment of Todd Whitbeck as chief financial officer.

A seasoned executive with more than 30 years of experience in finance and corporate development, Whitbeck has a proven track record of financial expertise and operational leadership across a diverse background of public and private companies, with previous success working with MidOcean Partners, the private equity firm that owns KidKraft.

Whitbeck will oversee global financial operations and work closely with KidKraft’s CEO Geoff Walker on continued growth and international expansion as the company builds on a 50-year legacy in the toy and juvenile product industry.

“Todd is a seasoned finance executive and his leadership will help drive KidKraft’s growth strategies,” said Walker. “I’m excited for his partnership and to welcome him as a key member of our executive team.”

“I look forward to working with Geoff and the team at KidKraft and to leveraging my prior experience to fuel the company’s growth,” said Whitbeck. “Having worked across many industries throughout my career, it’s refreshing after all these years to work with a company that inspires the imaginations of children who will lead future generations.”

Whitbeck was most recently CFO and head of business development, sales, marketing and administrative functions for CANarchy, a collective of local, regional and national craft beer breweries. Previously he was EVP, CFO & business development for Water Pik, Inc. where he led and facilitated a successful sale of the company, and subsequently led integration efforts for the combined companies. He was CFO for JP Energy, Sears Holdings Corporation (SHC) in the hard goods business units and off-mall retail selling formats, and CompUSA, where he elevated his oversight to CFO through various finance roles as the company grew and was acquired. He is a board member for Tufts Health Plan Board of Directors.







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