Chaddock Features New Designs by Laslo and McDonald at Fall Market

October 21, 2019  by Laurie Northington in Business Strategy, High Point, Industry, Market   

The designer-focused company will also showcase its hallmark range of custom design and finish options throughout its 200 Steele showroom.

“Some people are afraid of change,” said Andrew Crone, CEO. “But at Chaddock, we know change is a critical part of the design process. Transformation is really the essence of great design, and Larry and Mary really demonstrate that perspective this fall.” 

The two renowned designers, who have already contributed hundreds of silhouettes to Chaddock’s portfolio, explored how timeless lines and forms can change a room — and can themselves change dramatically depending on finish and fabric.   

Deep blues and rich textures distinguish Laslo’s new looks for the company, as do several distinct designs. More laid back but still luxurious, Laslo’s fall market presentation embraces a milder side of the designer’s signature, statement-making style.

The network sofa mixes intricate, detailed accents like deep button tufting, elegant arm pleating and precisely mitered corners. The fully-upholstered morocco lounge chair, a contemporary take on a classic silhouette, features sweeping arms, knife-edge seat and back cushions, a rounded seat deck and brass capped feet.

McDonald recasts her own signature style, too, reimagining neoclassical flair and architectural details with a softer, more approachable sensibility. A more relaxed take on her hallmark Hollywood aesthetic, the new pieces and treatments mix glamour and comfort, regency and relaxation. Brought to life in comfortable greens and warm oak, the look is as comfortable as it is classic. 

The cubist console table’s blend of oak and maple is finished to enhance the woods’ natural grains. The origami sofa is a contemporary interpretation of the shelter sofa and recalls the modern elegance of early 20th century French upholstery with a tall yet understated back, which supports three broad pillows and a tailored, single-cushion seat.

“We understand that for a designer, personalization and adjustments and modifications aren’t just good if they’re available —they’re a critical part of what differentiates and distinguishes designers’ work,” adds Crone. “Each piece is created with that mindset so we can offer the ability to celebrate personal stories through beautiful furniture.”

In addition to these new products, the fall display will also showcase the company’s designer-inspired programs. Developed to deliver frequently ordered custom configurations faster and more affordably, the space also features programs like Studio C and Quick Ship — which offer uncompromised style and shipping guaranteed in three-weeks or less.