Wayfair Unveils First European Flagship Brand

October 21, 2019  by Laurie Northington in Business Strategy, Industry   

The new Hykkon collection offers a curated assortment that is both sophisticated and playful, embracing modern, minimalist and unexpected elements. The brand features a retro-inspired colour palette and aesthetic across a wide range of furniture and decor that can be mixed and matched together or with existing pieces to fit any one-of-a-kind home.

“We’re thrilled to launch our first flagship brand across Wayfair Europe, which gives our customers premium access to an in demand, modern assortment at an affordable price point,” said Martin Reiter, head of Europe, Wayfair. “Curated, personal design does not have to be expensive or hard to find. The launch of a style focused brand like Hykkon is another step forward in our mission to

Available now at Wayfair in the United Kingdom and Germany, Hykkon includes more than 700 products for the living room, dining room, and bedroom as well as decor, textiles and lighting.