Daily News
From Home Furnishing Business
Nourison Hones In on Hot Trends and Cool Styles for HP Fall Market
October 16,
2019 by Jane Chero in Business Strategy, Designer Weekly, High Point, Industry, Market 
Leading floor covering and home accents manufacturer Nourison is introducing a mix of new designs and additions to best-selling area rug collections for the Fall High Point Market, which will include new Calvin Klein collections, best-selling Divine and Prismatic collections, and popular Starry Nights collection, which just launched this summer.
The Calvin Klein area rug collections that will be previewed at market include Riverstone, Northwest and Abyss. The new textured Calvin Klein rugs focus on a return to the brand’s classic, iconic aesthetic with a touch of modern minimalistic refinement.
Riverstone features large-loop area rugs hand-woven in wool with a thick pebble weave. Northwest introduces a neutral patchwork with cross-stitch detail, handmade with 100% natural hair on hide leather. The Abyss hand woven area rugs have a subtle sheen and flowing linear pattern, adding unique textural variations in the high-low pile.
New styles will be launching for the existing hand-knotted Divine collection, including cross-hatch and abstract textural patterns in sand tones. The hand tufted Prismatic collection welcomes a bold blue colorway for the popular PRS05 style, currently available in Silver Cloud.
Trends this market season are focused on animal prints, hygge, dark glamour and hand-knotted one-of-a-kind rugs. These trends will tie into Nourison’s digital campaign and assortment in the showroom.
Mina Victory Home Accents will be introducing metallic printed velvet pillows in rose gold and beaded hair on hide pillows in green/gold.
Nourison is included in the 2019 Fall High Point Market TrendWatch displays and Junior League of High Point Designers’ Showhouse.
Mina Victory Home Accents will be featured in the TrendWatch ANIMALIER (IHFC Green Lobby), DRENCHING (Suites at Market Square Lobby) and FOCUS (Showplace Walkway) displays. The Luminescence gold metallic leopard velvet pillow (AC203) will be showcased in the ANIMALIER display, fuchsia laser cut crocodile pattern hair on hide rug (BR700) in the DRENCHING display, and rose shag pillow (TL004) in the FOCUS display.
The Nourison Le Reve Collection will be featured in David Santiago’s hospidential project at the Junior League of High Point Designers’ Showhouse, located at the historic Dalton-Bell-Cameron house at 1013 Johnson Street, High Point, NC.
On Sunday, Oct. 20, Nourison will be supporting Breast Cancer Awareness Month. Nourison employees will be wearking pink in coordination with “High Point Pink Out”, a City of Hope initiative to support breast cancer research and treatment. A percentage of sales from the Nourison showroom on Octobert 20 will be donated to City of Hope.
There will be a number of events hosted in the Nourison showroom at IHFC IH101:
Saturday – Wednesday, Oct. 19 – 23
Start your day with a hot drink at the Nourison Café from 8:00 – 9:00 a.m.
Cool down with cocktails at the Nourison Café
Saturday – Monday, Oct. 19 –21 from 4:00 – 6:00 p.m.
Meet & Greet with Kathy Ireland
Saturday, Oct. 19 from 1:30 – 2:15 p.m. and Sunday, Oct. 20 11:45 – 1:00 p.m.
In addition, Nourison will kick off their partnership with Steelyard Access by participating in their Nail Polish Trail. Their shade polish, Sand Storm, coordinates with the new Divine area rug styles in Sand Storm. The polish can be picked up during Nourison showroom events.
Nourison will also host an Instagram photo contest in their showroom. Participants should be following @nourison on Instagram a post a pic on Instagram or Instagram Stories from the Nourison showroom, with the hashtag #nourisonhpmkt. Photos will be judged on creativity and composition, with the best post winning any style Nourison rug up to $800 MSRP.