Behold Home Teams with Manwah Holding, Creates Motion Import Program

October 16, 2019  by Laurie Northington in Business Strategy, High Point, Industry, Market   

The “Behold Home Import Collection” will include several exclusive motion frames which will be held in inventory along with other Behold and Washington products in their newly completed, state of the art distribution center.

Lyle Harris, CEO of Behold Home states, “with the investment of our new 400,000 square foot distribution center, we now have the opportunity to expand our product offering in an effort to better serve our existing customers. Our strength has always been speed to market, while mixing Behold Home and Washington domestics upholstery. Now we will be adding to that mix, the strongest category at retail, our new Factory Direct Motion Import program manufactured by Manwah.”

Behold Home is making a multi-million dollar investment in product development and inventory to launch the program. The investment will create a strong inventory position which will be properly maintained.

The new Behold Home Import Collection will become part of its warehouse, mixed truck load program and shipments of the collection will be available after Jan. 15, 2020. The program will start with several exclusive frames in better leathers, PU’s and fabrics and the program will continue to expand its SKU’s based on trends and demand from customers.

“While shopping different factories in Asia, it became apparent that we needed to commit to the largest totally vertical motion factory in Vietnam today. Behold Home has a quality standard that we refused to compromise in creating this motion import program and the Manwah Factory met all our standards” states Harris.

“This business agreement with Behold Home is a new type of association between two major industries players. Behold Home’s, financial commitment will allow them to expand upon their already successful domestic distribution program,” said Guy Ray, CEO Manwah USA.

Manwah has recently announced the completion of the 4.5 million square foot factory in Vietnam. This factory is a totally vertical factory, with over 4,500 employees and 70-plus production lines, building its own Mechs, Motors, pouring its own foam and building its own frames. The agreement is based on a limited number of exclusive frames.

The Behold Home Import Collection will be on display in the Behold Home showroom at Center Point on Manning.