From Home Furnishing Business
Meredith Corp. Partners with Property Brothers for New Magazine
Media and marketing powerhouse Meredith Corporation (NYSE: MDP) has announced it will partner with globally recognized home renovation and interior design experts Drew and Jonathan Scott on a new lifestyle magazine with home at the core.
Known for their “dream big” philosophy on life, the twin TV hosts of the popular HGTV series, Property Brothers, will infuse ideas and stories that inspire personal growth and happiness into every issue.
The new magazine title will debut on newsstands nationwide in January 2020 with a cover price of $9.99 and an initial newsstand print run of 500,000. Meredith will immediately begin soliciting subscriptions through all of its channels at premium pricing of an annual subscription of four issues for $20.
Consumers interested in subscribing can do so at: https://www.Magazine.Store/ScottBrothersMag.
"We love print and have always wanted to extend our message of living life to the fullest through this medium," said Jonathan.
"For us, it's always been about taking the small, simple steps that earn big results at home, work, rest and play,” said Drew. “With a platform like this, we get to develop a consistent and thoughtful way of sharing great ideas and actionable insights with our audiences."
The magazine will shine a light on Drew and Jonathan's exclusive take on home décor and design, in addition to their focus on entertaining, family, food, gardening, outdoor living, wellness, music, travel and more. It will feature bold photography and a heavy paper stock, as well a limited amount of advertising, providing premium clients with an opportunity to reach a high-quality audience.
"Drew and Jonathan have a unique connection with consumers that will translate well into print," said Doug Olson, president, Meredith Magazines. "We're extremely excited about taking the chemistry they share with their millions of viewers onscreen to new and existing audiences in the print medium."
Meredith and the Scott brothers plan to announce the title and tagline for the new magazine in the next few weeks.