Daily News
From Home Furnishing Business
Gold Bond Teams with Retail Partners, Develops Smart Luxury Line
October 15,
2019 by Laurie Northington in Business Strategy, Industry 
Independent bedding manufacturer Gold Bond has teamed up with several of its long-time customers to develop the Smart Luxury Series, a three-model collection crafted with quality materials that hits the key retail price points of $1,999 to $2,499.
“Our retail partners were seeking a solution for boosting the quality of their sleep department. We jumped at the opportunity to work hand-in-hand with them to develop the Smart Luxury Series,” said Robert Naboicheck, president of Gold Bond. “The collection provides retailers the ability to make more profit while maintaining costs. We are able to provide a high-quality mattress that is affordable for customers and is tailored to the retailer’s needs, hence the meaning behind ‘smart luxury’. We’ve already sold 2,000 units since we started production.”
The Smart Luxury Series includes three SKUs – the 4500, 5500 and 8500. Each mattress features Leggett & Platt’s Bolsa unit with Quantum Edge coils to provide consumers an innerspring mattress that is comfortable, supportive, durable and American made. The pre-compressed coils create a firm surface that makes the mattress more responsive to movement and helps lessen partner disturbance. The collection also incorporates 1,057 encased coils in queen, the highest encased coil count used in the industry.
In addition to the coil system, the collection features gel memory foam, the highest density ultra-cell foam used in the mattress industry and organic wool.
Dressed in a slate gray and black organic cover quilted with organic wool, the collection features charcoal and black border accented with a contrasting taped edge. The double-sided mattress – a feature many manufacturers have shunned to shave production costs – provides durability and longevity.