Daily News
From Home Furnishing Business
CIFF Shanghai Reports Record Turnout for Fall Fair
October 11,
2019 by Laurie Northington in Business Strategy, Industry 
The 44th edition of CIFF Shanghai, organized by China Foreign Trade Guangzhou Exhibition General Co. Ltd. and China Foreign Trade Macalline Exhibition Co. Ltd, reported a record numbers of visitors, exhibitors, and events organized: 150,766 professionals from China and abroad, over 1,500 companies, and more than 40 conferences, forums, and themed events.
Held in September, CIFF Shanghai 2019 represented the entire furniture supply chain, covering all home furniture sectors with a particular focus on Chinese design and international production, outdoor furniture, home decor, furnishing fabrics, the office, and machinery for the furniture industry.
Eighty percent of Chinese design brands were present at NECC in Hongqiao along with an ever-increasing number of foreign companies, both in the International Lifestyle Hall and in the halls dedicated to furnishing living and sleeping areas, as well as at CIFF-WMF, the sector of the fair dedicated to machinery and technologies for the furniture industry.
The fair aims to advance the quality of the entire furniture industry in China, offering stimulating content and inspiration to an increasingly broad target audience. The 44th edition of CIFF Shanghai hosted a series of important events, seminars, competitions, and innovative initiatives, the most notable of which included the forum Designed for Humans: From Alvaro Siza's Modernism into the Digital Future, organized by CIFF and Aedes Architecture Forum; the 5th edition of the EAST Design Show, which highlighted fine Asian design in a cultured and refined way, combining creative and commercial aspects; and the 7th edition of the Design Dream Show (DDS), which proposed the most innovative trends, bearing witness to the value of Chinese design and promoting the local industry’s international competitiveness.
Other events included the International Architectural Design Forum, China Design Forum, Witness the Pinnacle, China Interiors & Decorations Conference, and Office Life Theme Hall.
The updated exhibition layout, reorganized to optimize professionals’ visit experiences based on their areas of interest, the constant improvement of all services, and the creation of VIP areas dedicated to matchmaking have all further contributed to making CIFF Shanghai 2019 a memorable edition.