From Home Furnishing Business
Twin Star Home Adds New Fireplace Media Mantels to Lineup
2019 by Laurie Northington in Business Strategy, High Point, Industry, Market
Twin Star Home, manufacturer of electric fireplaces and home furnishings, has announced its new fireplace media mantels being introduced at the October High Point Market.
“We know our consumers crave a combination of style and performance when they shop for furniture,” said Lisa Cody, vice president of marketing. “Our electric fireplaces deliver both--the beauty of fire and the convenience of an entertainment center.”
All the new fireplaces come with the company’s patented SaferPlug and patent-pending SaferSensor technology, another consumer-driven innovation.
Twin Star Home fireplace media mantels are grouped into different style themes to meet the varying tastes of their consumers: Casually Coastal, Industrial Loft, Retro Treasures, Modern Farmhouse, Traditional Classics, and Contemporary Luxe.
The Traditional Classics: Introductions to this theme include an 18th century-inspired mantel in deep Espresso with faux drawer side cabinets; a mantel in a Weathered Gray finish featuring glass side cabinet doors overlaid with decorative lattice; and a Craftsman-style design. All three new Traditional Classics mantels feature a center opening sized for a 26” electric fireplace insert and can accommodate most flat screen televisions up to 70-80”.
Modern Farmhouse: The four new pieces include a rustic design sized to accommodate a 36” wide panorama fireplace; a weathered white and gray painted mantel; a mantel raised on turned legs in Truffle finished birch veneer; and a minimalist design in white paint on birch with a pine top, all sized for a 26” insert and can accommodate most flat screen televisions up to 65”-80”.
Industrial Loft: The mantel has a design in a black finish and sized for a 26” fireplace insert.
Casually Coastal: A mantel with woven sea grass side cabinets; Sized for a 26” fireplace insert.
In addition, one area of the showroom is devoted to Twin Star Home Superstars—five new designs that can be used with or without electric fireplace inserts and a new ClassicFlame CoolGlow fireplace in a weathered gray finish on birch veneer detailed with antique black hardware. The CoolGlow fireplace, sized to support a flat screen TV up to 80”, features the exclusive 3D infrared electric fireplace with a fan for year-round temperature control. The patent-pending layered flame effect has five adjustable brightness and speed settings and can be operated with or without heat and fan.
“Our CoolGlow offers the warmth of an infrared fireplace, the cool breeze of an oscillating fan and a flame effect that mimics a realistic fire all in one product,” said Cody. “Innovation, technology and design are all part of what makes Twin Star Home the leader in the industry.”