From Home Furnishing Business
HPMA Updates App for Fall Market
2019 by Laurie Northington in Business Strategy, Designer Weekly, High Point, Industry, Market
The High Point Market Authority has announced an update to its award-winning app, which made its debut right before the April 2016 Market. The app now includes five new features designed to enhance the user experience for High Point Market attendees.
New features have been added to expand the versatility of searching and selecting. Users are now able to sort exhibitors in their MyMarket plan by alphabetical, building, favorite, neighborhood, and shuttle stop. Existing features allowed for in-depth searching capability of the full exhibitor list, but now users can additionally sort through their personalized list too.
The new favorites feature allows app users to further identify certain exhibitors within their MyMarket list with the addition of a heart icon. The existing star icon saves an exhibitor to one’s personal list, and now the heart icon can narrow down the list even more, when needed.
A new notes feature allows exhibitors to keep track of why they “loved” a particular exhibitor, or any number of other thoughts a user may have about a specific brand.
New features have also been added for the events portion of the app. The full event calendar has been available in the app since its debut, but now users can sort the calendar by educational or social events. Additionally, exhibitor events are now listed in an exhibitor’s profile, and can be added to one’s MyMarket list simply by clicking the star next to the event title.
“Our team has been working diligently to identify improvements for the High Point Market app that compliment and address the needs of our Market attendees,” says Tom Conley, president and CEO. “With so much to see and do during Market, our guests are always on the move, and they need an app that can keep up with them. These new features will facilitate a more seamless user experience and further enhance the usability and functionality of this important tool.”
In addition to these new features, the app also offers a plethora of other options, such as an exhibitor profile search, an online event calendar, outdoor GPS mapping for all, indoor blue-dot navigation for showrooms within select multi-tenant buildings, seamless syncing with the desktop version of MyMarket, among others.
The High Point Market app is currently available for download in the Apple Store, for use on iPads and iPhones, by searching “High Point Market”. Users who have already downloaded the app are encouraged to update it in order to access all the new features. Once downloaded or updated, a tutorial is available upon opening the app to highlight new and existing features. A user’s guide and comprehensive outline of the app’s features can be found at www.highpointmarket.org/plan-your- trip/market-app.
Android users are encouraged to pin the MyMarket page of the mobile High Point Market website to their phone’s home screen for quick and easy access to their personalized MyMarket lists of exhibitors and showrooms. Instructions are included on the app webpage linked above.